Key Findings from Brewer's Annual Reports

Beer volume growth remains flat in developed markets, with Heineken an exception to this general trend. The company's two-pronged approach - premiumisation and Latin-inspired beers -helped appeal to the younger market and therefore gain sales. In fact, the premium offers of major companies helped counteract the impact from declining markets. Both Carlsberg and AB Inbev outperformed the market in China, a country which suffered noticeably this past year with a 6 percent decline. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.