Key skill sets and roles to build your SEO team from the ground up

from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Enterprise SEO teams struggle with proper crawler management protocols. Duane Forrester, former Bing executive and founder of UnboundAnswers.com, clarifies critical misconceptions about bot control mechanisms that impact AI training data access. The discussion covers why LLM.txt files are ineffective compared to established robots.txt protocols, proper syntax implementation for crawler directives, and strategic considerations for allowing AI system access to enterprise content.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

Enterprise SEO teams struggle with proper crawler management protocols. Duane Forrester, former Bing executive and founder of UnboundAnswers.com, clarifies critical misconceptions about bot control mechanisms that impact AI training data access. The discussion covers why LLM.txt files are ineffective compared to established robots.txt protocols, proper syntax implementation for crawler directives, and strategic considerations for allowing AI system access to enterprise content. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Key skill sets and roles to build your SEO team from the ground up

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This episode is 11 minutes long.

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This episode was published on September 13, 2025.

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