Key Technologies Impacting the Patient Journey

Welcome to the first episode of the We Are Marketing Happy - a healthcare marketing podcast, hosted by Jenny Bristow.  Jenny is the Founder and CEO of Hedy and Hopp, a healthcare marketing agency based in the Midwest. Today Jenny welcomes Annie Haarmann, Head of Consumer Experience, North America at Reputation. On this episode, Annie breaks down how different health systems are responding to technology advancements in order to improve patient’s access to care. She outlines technology that is changing patient’s journey such as Google’s knowledge panel and local three-pack to natural language processing and artificial intelligence to determine emotions such as fear, optimism and anger. We also talk about how health systems have been regrouping after many marketing budgets were slashed during Covid and the long-term impact to the growth of virtual care. Annie discusses the importance of real relationship building with vendors, being brutally honest about your own weaknesses, talking about things that are broken, and using metrics that matter. Connect with Annie: https://www.linkedin.com/in/anniehaarmann/ Connect with Jenny: https://www.linkedin.com/in/jennybristow/