Key Technologies Impacting the Patient Journey

Navigating Shifts In Physician Referral Marketing

Release Date: 03/08/2024

Description: In this week’s episode of “We Are Marketing Happy,” we explore the dynamic world of healthcare marketing and the impact of COVID-19 on physician referrals. Our host Jenny Bristow, CEO and founder of Hedy & Hopp, discusses the shifts and trends in healthcare systems' marketing strategies with Lindsey Brown, our esteemed Director of Digital Activation. Together, they delve into the nuances of referral marketing in a post-pandemic landscape, offering invaluable insights for healthcare marketers looking to enhance their referral processes and improve patient care through strategic marketing. Connect with Jenny Connect with Lindsey

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Does GA4 Actually Suck? & What To Do About It

Release Date: 03/15/2024

Description: Welcome to this episode of "We Are, Marketing Happy," the podcast that brings joy to healthcare marketing. Today, our host, CEO, and founder Jenny Bristow, dissects a topic that's stirring up the digital marketing world alongside Mark Brandes, Hedy & Hopp’s head of all things analytics and decision science.  This episode sheds light on the mixed feelings surrounding GA4, digging into its challenges and revealing how to harness its full potential. Jenny and Mark go beyond critique, offering practical advice for organizations deeply invested in GA4. Whether you're grappling with catch-all tracking, seeking clarity on website performance, or looking to beautify your data analysis with Looker Studio dashboards, this episode is packed with actionable solutions. Join us as we transform technical hurdles into opportunities for joy and insight, ensuring your marketing efforts are both happy and effective. Episode Highlights: [0:45] - Introduction to GA4's Mixed Reception: Insights into the digital marketing community's varied reactions to Google Analytics 4. [1:20] - The Challenge with GA4: Mark and Jenny discuss the steep learning curve and common frustrations with the new platform. [2:55] - Embracing Measurement Planning: Highlighting the importance of a well-crafted measurement plan for accurate data analysis in healthcare marketing. [4:10] - Implementing Dashboards for Better Analytics: How custom dashboards can make data from GA4 more accessible and actionable. [6:00] - The Future of Healthcare Marketing with GA4: Optimizing Google Analytics 4 for enhanced decision-making in healthcare marketing. [7:30] - Practical Tips for GA4 Transition: Jenny and Mark offer advice for organizations adapting to Google Analytics 4, focusing on setup and tracking strategies. Connect with Jenny Connect with Mark Check out more about how Hedy & Hopp can help you do more with your data!

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Key Technologies Impacting the Patient Journey

Release Date: 08/19/2022

Description: Welcome to the first episode of the We Are Marketing Happy - a healthcare marketing podcast, hosted by Jenny Bristow.  Jenny is the Founder and CEO of Hedy and Hopp, a healthcare marketing agency based in the Midwest. Today Jenny welcomes Annie Haarmann, Head of Consumer Experience, North America at Reputation. On this episode, Annie breaks down how different health systems are responding to technology advancements in order to improve patient’s access to care. She outlines technology that is changing patient’s journey such as Google’s knowledge panel and local three-pack to natural language processing and artificial intelligence to determine emotions such as fear, optimism and anger. We also talk about how health systems have been regrouping after many marketing budgets were slashed during Covid and the long-term impact to the growth of virtual care. Annie discusses the importance of real relationship building with vendors, being brutally honest about your own weaknesses, talking about things that are broken, and using metrics that matter. Connect with Annie: https://www.linkedin.com/in/anniehaarmann/ Connect with Jenny: https://www.linkedin.com/in/jennybristow/

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EP-032-How Video Marketing Is Influencing the Future of Healthcare? Promote Your Practice & Attract more!

Release Date: 04/24/2021

Description: Healthcare Ads Are Going Hollywood:   In a recent McKinsey report, 80% of physicians surveyed saw a drop in patient volumes, with 62% reporting a “significant” drop. Even with the explosion of telehealth, physicians across the country still reported seeing half as many patients as they did before the pandemic.   With consumers, patients, and–yes–healthcare providers stuck in their homes, digital marketing and communications are playing a vital role in delivering health information to a population spending a growing amount of time in front of their devices.     How should healthcare marketers adapt their strategies and which channels are best-suited to effectively reaching their audiences? Tune-in Live as we speak to @Dustin Schultz about the Live Action & Animation content that achieves marketing and sales goals.     Find Ways to Magnify Your Healthcare Marketing and explore How Video Marketing for Healthcare Can Help Bridge Trust

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Patient Convert Podcast: Healthcare Marketing Podcast

Release Date: 08/12/2020

Authors: Kelley & Justin Knott

Description: Patient Convert Podcast is a healthcare marketing podcast that delivers industry-leading insights, interviews and the latest medical marketing strategies to help providers and healthcare organizations stay ahead in growing their practice. Lead by co-hosts, Justin & Kelley Knott, this healthcare marketing podcast talks about everything healthcare marketing including strategies, tactics, and tips to grow your healthcare organization and have fun doing it! We also interview physicians and healthcare executives on what they are doing to grow their organizations.

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Healthcare Marketing Underground

Release Date: 09/11/2020

Authors: ReviveHealth

Description: The Healthcare Marketing Underground is ReviveHealth's weekly podcast. It's where we riff and rant on hot topics in healthcare marketing. From ROI to content marketing to healthcare reform, we hit it all – but not without derailing into randomness. Join us won't you?

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Healthcare Digital Marketing War Room

Release Date: 05/01/2021

Authors: Raúl Rojo Chico Healthcare Digital Manager creador del Blog RaulRojo.com

Description: Healthcare Digital Marketing War Room is Podcast channel where I get deep into the principales of this specific topic, which has some differences to what we do from Healthcare Digital Marketing as usual. Healthcare Digital Marketing is becoming more important in the last years and Pharmaceutical Companies are relaying in this new way of doing Marketing. I hope you enjoy this episode and that we can learn from each other.

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Digital Saline

Release Date: 08/27/2020

Authors: Sameer

Description: Here we discuss the best digital marketing practices for healthcare businesses, digital marketing for Doctors and hospitals, healthcare companies and much more

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Mission Marketing | Healthcare Marketing Podcast

Release Date: 08/21/2020

Authors: Whitney Cole

Description: Welcome to Mission Marketing, the healthcare marketing podcast that helps Digital Health Companies break their missions through the noise. Whitney Cole, your Mission Marketing host, works with healthcare organizations heal their marketing.

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We Are Marketing

Release Date: 09/10/2020

Authors: Hilario Huizar

Description: We Talk all things Marketing & Entrepreneurship related.

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Dr. Digital: Healthcare Marketing Podcast

Release Date: 02/02/2021

Authors: Court Wakefield

Description: We help doctors and healthcare marketing experts get better at digital marketing and strategy. Every weekday, our host Court Wakefield gives actionable tips on how to improve your healthcare digital marketing. For the last 16 years, Court has been advising brands on digital marketing, most recently in the healthcare industry.

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Digital Medical Healthcare Advertising podcast

Release Date: 02/08/2022

Authors: Medical Digital Solutions

Description: Get Medical Digital Marketing Services by Healthcare Digital Marketing Agency in Egypt with best Medical Digital Marketing Solutions from top Healthcare Digital Marketing Experts by Medical Digital Solutions

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Podcasts – Hirsch Healthcare Consulting

Release Date: 01/05/2022

Description: Healthcare Marketing

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Marketing Healthcare

Release Date: 09/07/2020

Authors: marketinghealthcare

Description: Marketing Healthcare Facilities In The Digital Age

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Healthcare Marketing

Release Date: 03/31/2021

Authors: internship for engineering

Description: The healthcare field is one such field that needs to be marketed differently. For those looking to get the word out or re-brand their healthcare organization, it's a good idea to turn to healthcare marketing professionals with vast experience in the field. With an organization that focuses specifically on Healthcare Marketing, clients can expect great results that successfully advertise their name to the public and ultimately increase their facility's ROI. Click this site http://www.fortiba.com/therapist-email-marketing-services/ for more information on Healthcare Marketing.Follow us: https://goo.gl/gcD6xkhttps://goo.gl/PT9lyNhttps://goo.gl/RyWqCDhttps://goo.gl/WDKOSthttps://goo.gl/quUazu

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The Healthtech Marketing Podcast presented by HIMSS and healthlaunchpad

Release Date: 09/25/2020

Authors: Adam Turinas

Description: Marketing to healthcare is hard. We can all use a little help. Join us for The Healthtech Marketing Podcast to learn from the experts. Each episode features an experienced healthcare technology marketing leader who shares tips, insights, and how-to’s on a specific topic. Episodes include ABM, brand strategy, international expansion, content marketing, and more. The series is presented by Adam Turinas, a marketing veteran and healthtech entrepreneur. This podcast is brought to you by HIMSS and healthlaunchpad

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