Key Trends for Beverage Packaging in Japan

Japan’s packaging volume sales of beverages are expected to rise marginally for 2014.  While metal beverage cans continue to dominate the pack type within beverages, there continues to be a shift towards other pack types such as PET bottles and metal bottles. 2014 saw a variety of trends as manufacturers increased  environmentally-friendly packaging as well as expanded on the variety of smaller pack sizes. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.