KeyBank's Mike Walters on how SMB customer relationships are shifting from transactions to advice

The traditional banking model for small and medium-sized businesses has reached an inflection point. Before banking centered on straightforward product relationships, like loans, deposits, and basic services. However, banks are evolving recognizing that their SMB clients need operational partners who understand the unique challenges of running a business while wearing multiple hats. KeyBank has embraced this evolution, positioning itself as a consultative partner for its SMB customers. Mike Walters, President of Business Banking at KeyBank, describes the bank's approach as fundamentally client-centered. "We try to center the client in every decision we make," Walters explains. "Our clients in the small business space are unique. We use the term owner-operator at KeyBank and we use it very intentionally, because these business owners, they don't just own the business, they run the business." This distinction shapes everything about how KeyBank serves its business clients. The bank has moved beyond traditional banking silos to create integrated service ecosystems that address the full spectrum of business operations. Now the bank focuses on understanding how money flows through a client's business and identifying opportunities to create efficiencies. The approach represents a broader industry trend toward comprehensive business partnerships, where banks want to use their central role in SMB operations to become strategic advisors and enablers for everything from cash flow optimization to operational efficiency.