Keynote chat: How Apple is disrupting mobile as we know it

iOS 14 is a game-changer in more than a few ones. One of them is definitely privacy. I've been writing a lot about privacy, Apple, and what Apple's been doing with the IDFA (identifier for advertisers), so I was invited to speak at the Mobile Growth Summit about it. Here we talk about what's changing, why, what the implications are, and what Google will do as a result. What I chat about: Why Apple made the change What's dangerous about IDFAs What motives might be behind Apple's decision besides privacy Apple's IDFA policy and how it potentially conflicts with GDPR, CCPA (California's privacy law), and other privacy statutes Why Apple delayed full implementation until 2021 How Facebook influence those decisions Where Google might go with GAID And ... what the long-term impact to mobile and advertising is likely to be