Keynote Insights: Pricing, Profitability, and Growth in Home Staging

Join us for an enlightening episode of Stager Talk hosted by RESA CEO, Shell Brodnax, featuring dynamic duo Natalie and Shane Lorenz, founders of Decours Staging and Decours Art respectively. Dive into the depths of the staging industry as they discuss strategies for maintaining profitability without being the low price leader. The trio explores the financial realities of running a staging business, including the impact of pricing strategies on overall business health and sustainability. Discover insights from industry leaders on how to navigate the complexities of the market, from the nuances of pricing to the logistics of managing a bi-coastal enterprise. Whether you're a seasoned professional or just starting out, this episode is packed with invaluable advice and real-world wisdom to help you thrive in the competitive world of home staging. The Real Estate Staging Association (RESA®) is the trade association for professional real estate stagers. RESA is a 501(c)(6) tax-exempt non-profit trade association. For more information about real estate staging, or to find a professional stager call 888-201-8687 or visit the RESA website at www.RealEstateStagingAssociation.com.