KEYNOTE: Social Media Is Rented… Email Is Owned

In this live keynote, Carlos Gil breaks down the realities of modern marketing and why most businesses are gambling their growth away on social media. Social platforms may give you reach, but they control the rules of the game. The real opportunity is learning how to turn attention into owned relationships through email marketing and community building. In this session, Carlos shares practical strategies for creating engaging social content, understanding how algorithms work, capturing audience data, and building an email list that drives real business results. If you're relying only on social media followers to grow your business, this talk will change how you think about digital marketing.