Keyword Research As A Starting Point For Storytelling -- Lainey Graham // Clemson University

from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Lainey Graham, Senior Digital Editor and SEO Manager at Clemson University, delves into keyword research for storytelling. Rarely does SEO sit within the storytelling team, but at Clemson University, this alignment empowers diverse functions with support and education. This unique setup ensures that every storytelling initiative commences with keyword research, effectively uniting the institution's message with the specific demands of the intended audience. Today, Lainey discusses keyword research as a starting point for storytelling. Show NotesConnect With: Lainey Graham: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Lainey Graham, Senior Digital Editor and SEO Manager at Clemson University, discusses keyword research as a starting point for storytelling.

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Keyword Research As A Starting Point For Storytelling -- Lainey Graham // Clemson University

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This episode is 21 minutes long.

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This episode was published on January 2, 2024.

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