KFC's Branding Recipe (Josh Benge, KFC)

Josh Benge is the Brand Engagement Manager for KFC, managing social media, gaming and partnerships.Needing no introduction, KFC (Kentucky Fried Chicken) is one of the biggest quick service restaurants in the world. KFC is located in 150 countries, and has over 900 restaurants in the UK and Ireland alone. Over the course of 5 years, Josh Benge has carved out a niche for himself at KFC, attaining a role that, self admittedly, is a bit of a mouthful. Dubbed ‘Brand Engagement Manager - Social Media, Gaming and Partnerships,’ Josh manages the “post-social media aspects” of the UK KFC brand, including KFC’s social media feeds, influencer partnerships, and, brand new venture, KFC Gaming. Along with his two lifelong friends, Josh also co-hosts The Stodgy Waffle Podcast: a comedy and entertainment podcastTopics of discussion include: Josh’s journey, brand tones of voice, keeping a brand fresh, KFC gaming, competition, influencer marketing saturation, KFC’s charity, and appealing to individuated youth.This is Josh Benge’s Rocket Fuel———————Follow James @JamesErskine (twitter.com/jameserskine)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow Josh on LinkedIn linkedin.com/in/joshbengeListen to the Stodgy Waffle Podcast podcasts.apple.com/us/podcast/the-stodgy-waffle/id1470730800?ign-mpt=uo%3D4twitter.com/KFC_UKlinkedin.com/company/kfc-ukiinstagram.com/kfc_uki Hosted on Acast. See acast.com/privacy for more information.

What this episode covers

Josh Benge is the Brand Engagement Manager for KFC, managing social media, gaming and partnerships.Needing no introduction, KFC (Kentucky Fried Chicken) is one of the biggest quick service restaurants in the world. KFC is located in 150 countries, and has over 900 restaurants in the UK and Ireland alone. Over the course of 5 years, Josh Benge has carved out a niche for himself at KFC, attaining a role that, self admittedly, is a bit of a mouthful. Dubbed ‘Brand Engagement Manager - Social Media, Gaming and Partnerships,’ Josh manages the “post-social media aspects” of the UK KFC brand, including KFC’s social media feeds, influencer partnerships, and, brand new venture, KFC Gaming. Along with his two lifelong friends, Josh also co-hosts The Stodgy Waffle Podcast: a comedy and entertainment podcastTopics of discussion include: Josh’s journey, brand tones of voice, keeping a brand fresh, KFC gaming, competition, influencer marketing saturation, KFC’s charity, and appealing to individuated youth.This is Josh Benge’s Rocket Fuel———————Follow James @JamesErskine (twitter.com/jameserskine)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow Josh on LinkedIn linkedin.com/in/joshbengeListen to the Stodgy Waffle Podcast podcasts.apple.com/us/podcast/the-stodgy-waffle/id1470730800?ign-mpt=uo%3D4twitter.com/KFC_UKlinkedin.com/company/kfc-ukiinstagram.com/kfc_uki Hosted on Acast. See acast.com/privacy for more information.

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This episode was published on June 18, 2020.

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