KI-basiertes Brand-Value-Management - Digitales Managemen...

What this episode covers

Basierend auf dem Beitrag von Jörg Forthmann und Arne Westermann: Der Brand Value ist die zentrale Steuerungsgröße für Marketing und Kommunikation. Denn er liefert einen harten Fakt dazu, wie hoch der Mehrwert von Marketing und Kommunikation in Euro ist. Bislang wurde für die Brand-Value-Ermittlung vorzugsweise die Marktforschung genutzt, die allerdings verhältnismäßig aufwändig und teuer ist, sodass Brand Values nur selten ermittelt werden. Was man allerdings nur selten misst, kann man schlecht managen. Hier liefert die künstliche Intelligenz neue Möglichkeiten, um den Brand Value neartime zu erheben und ihn tatsächlich für das Brand-Value-Management nutzen zu können.

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Frequently Asked Questions

How long is this episode of Digitales Management?

This episode is 5 minutes long.

When was this Digitales Management episode published?

This episode was published on January 5, 2026.

What is this episode about?

Basierend auf dem Beitrag von Jörg Forthmann und Arne Westermann: Der Brand Value ist die zentrale Steuerungsgröße für Marketing und Kommunikation. Denn er liefert einen harten Fakt dazu, wie hoch der Mehrwert von Marketing und Kommunikation in Euro...

Can I download this Digitales Management episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.