KI, Omnichannel & Relaunch – das Fielmann Update | Marketing on fire #185

from Marketing on fire · host Robin Heintze

28 Millionen Kunden hat die Fielmann Gruppe und ist vor allem für ihren guten Kundenservice in den Geschäften vor Ort bekannt. Jedoch ist der Handel nicht nur mehr stationär, sondern auch online. Was das Unternehmen macht, um den Online Anteil zu steigern und wie sie Relaunch, Omnichannel und KI unter einen Hut bekommen, dazu mehr in dieser Folge.

Episode metadata supplied by the publisher feed · Published Apr 5, 2024

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KI, Omnichannel & Relaunch – das Fielmann Update | Marketing on fire #185

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