KI-Performance bei der Entwicklung einer Marketingstrateg...

What this episode covers

Basierend auf dem Beitrag von Prof. Dr. Thomas Baaken, Niklas Unger und Niclas Schulte: Im Beitrag wird eine traditionell erarbeitete Marketingstrategie mit einer parallel dazu durch KI (Künstliche Intelligenz) generierten Marketingstrategie verglichen. Ein Unternehmen, das in den Beratungsfeldern Logistik/ Supply Chain Management und IT agiert, beabsichtigt ein weiteres Beratungsfeld der „Managementberatung“ zu etablieren. Dazu wurde die FH Münster in die Entwicklung des neuen Geschäftsfeldes eingebunden und erarbeitete unter Einsatz von Professoren, wissenschaftlichen Mitarbeitern und Masterstudierenden ein Konzept dazu. Parallel wurde über ChatGPT eine Strategie mit identischer Zielsetzung entwickelt. Im Beitrag wird die traditionell erarbeitete Strategie der durch das KI-System generierten Strategie gegenübergestellt. Unterschiede werden kenntlich gemacht, kommentiert und bewertet.

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Frequently Asked Questions

How long is this episode of Digitales Management?

This episode is 7 minutes long.

When was this Digitales Management episode published?

This episode was published on August 21, 2025.

What is this episode about?

Basierend auf dem Beitrag von Prof. Dr. Thomas Baaken, Niklas Unger und Niclas Schulte: Im Beitrag wird eine traditionell erarbeitete Marketingstrategie mit einer parallel dazu durch KI (Künstliche Intelligenz) generierten Marketingstrategie...

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Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.