KI, Technologie & Omnichannel – das Fielmann Update | Marketing on fire #307

from Marketing on fire · host Robin Heintze

Was passiert, wenn ein Traditionsunternehmen wie Fielmann Digitalisierung wirklich ernst nimmt? In dieser Folge erfährst Du, wie der Brillenriese mit über 90 % Markenbekanntheit neue Wege geht – von KI-gestützter Terminvergabe über virtuelle Brillenanprobe bis hin zu datengetriebenem Omnichannel-Marketing. Warum der stationäre Handel dabei nicht ausgedient hat und wie Fielmann es schafft, Online- und Offline-Erlebnis zu verbinden, hörst Du hier.

Episode metadata supplied by the publisher feed · Published Jul 11, 2025

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KI, Technologie & Omnichannel – das Fielmann Update | Marketing on fire #307

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