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KI-Update Deep-Dive: KI verändert das In-fluencer-Marketing episode artwork

EPISODE · May 9, 2025 · 34 MIN

KI-Update Deep-Dive: KI verändert das In-fluencer-Marketing

from KI-Update – ein heise-Podcast · host Isabel Grünewald

Influencer-Marketing ist längst ein etablierter Zweig der Werbeindustrie. Doch die rasante Entwicklung künstlicher Intelligenz (KI), insbesondere generativer KI, stellt die Branche vor neue Herausforderungen und Möglichkeiten. Jeanette Okwu, Gründerin und CEO der Agentur beyond influence sowie Vorstandsvorsitzende im Bundesverband Influencer Mar-keting (BVIM), beobachtet diese Veränderungen seit über einem Jahrzehnt aus nächster Nähe. In der aktuellen Folge des Podcasts erklärt sie die komplexen Prozesse hinter den Kampagnen und wie KI die Spielregeln verändert, betont aber auch den wachsenden Wert menschlicher Interaktion. Artikel zur Podcastfolge: https://heise.de/-10373267 https://www.heise.de/thema/KI-Update https://pro.heise.de/ki/ https://www.heise.de/newsletter/anmeldung.html?id=ki-update https://www.heise.de/thema/Kuenstliche-Intelligenz https://the-decoder.de/ https://www.heiseplus.de/podcast https://www.ct.de/ki https://www.bundesverbandinfluencermarketing.de/ https://www.beyondinfluence.one/

Episode metadata supplied by the publisher feed · Published May 9, 2025

What this episode covers

Influencer-Marketing ist längst ein etablierter Zweig der Werbeindustrie. Doch die rasante Entwicklung künstlicher Intelligenz (KI), insbesondere generativer KI, stellt die Branche vor neue Herausforderungen und Möglichkeiten. Jeanette Okwu, Gründerin und CEO der Agentur beyond influence sowie Vorstandsvorsitzende im Bundesverband Influencer Mar-keting (BVIM), beobachtet diese Veränderungen seit über einem Jahrzehnt aus nächster Nähe. In der aktuellen Folge des Podcasts erklärt sie die komplexen Prozesse hinter den Kampagnen und wie KI die Spielregeln verändert, betont aber auch den wachsenden Wert menschlicher Interaktion. Artikel zur Podcastfolge: https://heise.de/-10373267 https://www.heise.de/thema/KI-Update https://pro.heise.de/ki/ https://www.heise.de/newsletter/anmeldung.html?id=ki-update https://www.heise.de/thema/Kuenstliche-Intelligenz https://the-decoder.de/ https://www.heiseplus.de/podcast https://www.ct.de/ki https://www.bundesverbandinfluencermarketing.de/ https://www.beyondinfluence.one/

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KI-Update Deep-Dive: KI verändert das In-fluencer-Marketing

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How long is this episode of KI-Update – ein heise-Podcast?

This episode is 34 minutes long.

When was this KI-Update – ein heise-Podcast episode published?

This episode was published on May 9, 2025.

What is this episode about?

Influencer-Marketing ist längst ein etablierter Zweig der Werbeindustrie. Doch die rasante Entwicklung künstlicher Intelligenz (KI), insbesondere generativer KI, stellt die Branche vor neue Herausforderungen und Möglichkeiten. Jeanette Okwu,...

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