Kian Bakhtiari on the power of collective imagination

In this episode we explore with Kian Bakhtiari, founder of The People, how we can restore collective imagination in order to better solve society's biggest challenges. Kian believes we have a crisis of imagination and we need to use marketing and communications to create a shared sense of language and vision to help us imagine a better future. In the discussion Kian inspires us with his work at The People, which is a is an award-winning Gen Z Insights and Strategy agency powered by 150+ diverse young changemakers. He gives advice for helping to breakdown the notion that the world is fixed and unbending and suggests we should: - Nurture the beginner mindset - Evoke the power of play - Take people out of their usual setting to give them a new perspective This episode is hosted by Anna Mullenneaux and Paul Skinner co-founders of the MarketingKind community.