Kiaran Geen, Sam Cunliffe, Jake Hird And Darren Talk B2B Superpower Index Trends

Kiaran Geen, APAC President; Samantha Cunliffe, Managing Director ANZ; and Jake Hird, APAC VP of Strategy & Solutions at Dentsu B2B, share the insights and trends from this, the fourth global edition of the Superpower Index Research, which promises “a unique perspective on the B2B buyer and the difference between winning and losing”. While business-to-business marketing, or B2B, may not have the profile of the big advertising media campaigns for B2C, it is certainly big business and a major economic driver across many categories.  In this episode, we discuss the latest trends in B2B and how marketers should respond to them. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.