Kicking Podcasting Into High Gear with Lindsay Tjepkema

Lindsay Tjepkema has spent her career in marketing, usually on branded content and improving customer experiences.  She wanted to broaden her reach and explored using audio content as a content marketing strategy.  However, in her previous role at a technology company, she found that the technology for marketing with the spoken word was pretty deficient. While many pieces of the puzzle existed for podcasting, nothing existed to pull all the pieces together.  Lindsay wanted to create a new way of using the podcast as part of a content marketing strategy. Thus, Casted was born.This episode is produced by New North.  New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis. With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.