Kieran Ward's Secrets To Finding & Betting Value

In the latest SBC Podcast I am joined by Kieran Ward, an experienced bettor and tipster who has been finding value for over 25 years!Value is central to what Kieran does and his tipping services, including​The Value Machine​ and his newly formed The Value Machine Exchange Profits are both laser-focused on finding selections that are overpriced, whether that be with soft bookmakers or exchanges.In this chat, Kieran and I walk through his history in the betting world, how his approach to gambling has changed over time and how he balances his own betting with running numerous successful services.​SBC Magazine Issue #150​ also came up as Kieran and I discuss a new project where he and a fellow 'SBC Hall of Famer', Allan Darke, have married their approaches to create a superb new system that is accessible to all as it is exchange based.Adapting, finding sustainable solutions and providing services that customers want is central to why Kieran is so popular - this chat showcases that perfectly!For a limited time only, you can save 20% on the ​Value Machine​ by using the code SBCPOD20 during checkout You can also support the SBC Podcast by visiting our podcast sponsor, Matchbook. You can get​150 days, commission free with them via this link​.(00:00) Introduction(00:45) A life in betting - what does Kieran do - what is his history in the betting world?(04:40) Bottom-up vs. top-down betting and issues with Betfair's reliability(06:18) Getting on, tipping vs. betting and Kieran's high-volume betting strategy(08:00) Kieran Ward: a day in the life!(11:20) Just racing or does Kieran dabble elsewhere?(12:10) 'The Value Machine' and Kieran's other tipping services - developing, maintaining and innovating(18:30) Attainable returns using Kieran's software & dealing with volatility(23:13) The Value Machine Exchange Profits: teaming up with Allan Darke(25:00) Betting into exchanges late - a different challenge to take on(29:24) Adapting to the markets and liquidity(30:35) Affordability and bureaucratic issues with operators(33:00) Kieran's expansion plans(34:05) Where to find Kieran