Kieth Boesky Tomb Radier Gamification

He entered the game industry as an attorney at Cooley, in 1993 when it was still called Cooley, Godward, Castro, Huddelson and Tatum, by cold calling a game developer. By 1996 this turned into the largest game practice in the country and retention by Eidos plc for its IPO. In the prospectus, Boesky theorized games could be used to platform intellectual property. The CEO agreed and Boesky became president of Eidos, tasked with moving the newly launched Tomb Raider video game across all media. After moving to Los Angeles and setting up shop on his own, Boesky set up a series of innovative game projects for "A" list talent and brands only to find the talent agencies did not want him around when the deals closed. In 2002 he joined ICM. He lasted two years. During that time he brought games into film and tv and clients into games, anime, comic books and other media.