Kill Throwaway Quotes, with Lee Caraher

What you will learn in this episode: Why generic executive quotes actually hurt your press release instead of helping it The difference between a quote that fills space and one that gives reporters something worth publishing How specificity, honesty, and real points of view build credibility and trust Simple questions to ask executives that uncover authentic, compelling quotes Two practical tests to determine whether a quote sounds like a real person or corporate filler Communications is the CENTER OF ALL THINGS. Lee Caraher talks all things communications – from language to format to channel, from employee engagement to great leadership, from PR to social media, and reputation management to personal branding and crisis communication, bringing you key insights from her experience and expertise that can be used in the day-to-day to make your work, your PR, your culture, and your potential … WORK. Resources: Website: https://leecaraher.com/ Website: https://double-forte.com Instagram: https://www.instagram.com/leecaraher/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher