Kim Blanding, Global Dir. of Meta AI Wearables Marketing, on the marketing behind this new category!

Kim has a unique background in understanding marketing hardware and software products which has come into play quite importantly at Meta with Wearables! Meta's Wearables have lead the way in providing a new technology medium and with Kim's creative storytelling and organic viral moments, the products are reaching the masses! Kim talks about how her interest in marketing began and what lead to the opportunity to be at Meta and help shape marketing for such an exciting category without a playbook! She also shares some of her long term goals and dives into the recent Wearables announcement.