Kim Rivers on Emulating the Whole Foods Retail Model in Cannabis | #HashtagFinance

Trulieve (CSE:TRUL) CEO Kim Rivers joined Grace Pedota during #WeedWeek to discuss the importance of inclusion as a value for the company and it's "Trulievers" (3:00), the lessons learned becoming the first company approved to sell flower in Florida (8:00), and taking their expertise into new, competitive states in the U.S. (12:30). Listen until the end to hear how Trulieve is emulating the Whole Foods retail model, the importance of loyalty programs and data, and her pivot to the Cannabis industry as a recovering lawyer.🔴  Subscribe for more great CSE insights and interviews here: https://go.thecse.com/CSETV-Subscribe#AlwaysInvestedSTAY CONNECTED WITH THE CSE =============================📧 - NEWSLETTER: https://go.thecse.com/CSE-Mailing-List-Subscribe🎧 - PODCAST: https://blog.thecse.com/cse-podcasts/📸 - INSTAGRAM: https://www.instagram.com/canadianexchange/🤝 - LINKEDIN: https://ca.linkedin.com/company/canadian-securities-exchange👥 - FACEBOOK: https://www.facebook.com/CanadianSecuritiesExchange/🐦 - X: https://x.com/CSE_News📝 - BLOG: https://blog.thecse.com/🖥 - WEBSITE: https://thecse.com/📖 - MAGAZINE: https://issuu.com/thecse/docs©2026 CNSX Markets Inc. All rights reserved.