Kim Somerville on Benchmarking Growth and Data For Growth

Discover Kim Somerville's insights on agency benchmarking, female founders, and sustainable success in this Women in Agencies episode.How do you measure success as a creative agency founder beyond headcount and turnover? In this episode, Beth chats with Kim Somerville, co-founder of Agency by Agency, about benchmarking your agency against industry-wide data to find both sustainability and joy in how you do business. Drawing from her own experiences leading agencies and working client-side in the charity sector, Kim shares why access to reliable, non self-reported data is empowering agency leaders—especially women—in making informed decisions.  Highlights include:- The current state of the UK's agency landscape with over 25,000 agencies mapped- Why 27% of UK agencies founded by women is worth celebrating—but why we need more- What defines micro and small agencies and their £1.3B contribution to the economy- The “sweet spot” in agency size for growth and agility- Why data is critical for setting your own benchmarks, not just chasing revenue goals Want more support? Join Women in Agencies – womeninagencies.co.uk Hosted on Acast. See acast.com/privacy for more information.