Kimberly Corbett, CMO of Underdog Fantasy: Building a Challenger Brand Into a First Choice

In this episode of CMO Journeys, Christian Banach speaks with Kimberly Corbett, Chief Marketing Officer at Underdog Fantasy. Kimberly shares how her path from accounting and auditing into digital marketing, gaming, and now sports gaming has shaped her approach to building brands, leading high-performing teams, and turning a fast-growing challenger into a first-choice brand.What the Conversation Covers • Kimberly’s career journey from accounting and auditing into search marketing, mobile gaming, and eventually the CMO role at Underdog Fantasy • How she is thinking about Underdog’s next phase of growth, including the shift from a challenger brand to a household-name • Why she sees brand building in sports gaming as deeper than promotions, with more focus on long-term customer relationships and fandom • How she approaches team building and investment decisions, starting with measurement, funnel performance, and where marketing can drive the biggest business impact • What she looks for in agency and vendor partners, including proven expertise, clear business relevance, strong case studies, and solutions that improve speed, quality, or cost structureGuest BioKimberly Corbett is Chief Marketing Officer at Underdog Fantasy, where she leads marketing for the fast-growing sports gaming company across brand, growth, and customer engagement. Before joining Underdog, she held leadership roles across gaming and digital marketing, including at companies such as Kabam, Zynga, and Warner Bros. Games, building experience across performance marketing, brand development, and audience growth.About the PodcastCMO Journeys is a podcast from NextBigWin hosted by Christian Banach. The series features conversations with marketing leaders about the path to the C-suite, the challenges they are tackling inside their organizations, and how they evaluate agencies and strategic partners.