Kimberly Morales, Senior Director of Brand Marketing at Miller's Ale House

In this episode, Kim Morales, Senior Director of Brand Marketing at Miller's Ale House, joins our host Daniel Weiner.  Kim shares some advice for agency owners, her thoughts on in-person vs remote work, and insight into the future of TikTok. Kim assures us that these turbulent times are manageable. She encourages marketers to keep their consumers at the heart of everything they do and that focusing on the consumer is the most important business strategy in any climate. Daniel agrees that sometimes marketers focus too much on what they want rather than on what the consumer wants. When asked about her feelings about remote work versus in-person work, Kim recalls a time when she was working remotely with an agency during COVID-19. She said that she preferred working in person with an agency because she feels that there is something special about having a group of creative people come together. An in-person work setting also allowed agencies to retain talent for longer periods of time.While a TikTok ban remains a hot topic, Kim does not see the app going anywhere anytime soon. While it looks like legislation will be pushed through, she believes that TikTok will find a way to stay connected to its users in the US. Check out this week’s episode to hear more about how agencies can be more collaborative with their clients and how to be ready for anything in 2024. Guest-at-a-Glance💡 Name: Kim Morales, Senior Director of Brand Marketing at Miller's Ale House💡 Where to find them: LinkedInKey InsightsThe Great Equalizer:Kim and Daniel discuss talent retention at agencies and how Covid has become the great equalizer. Before Covid, talent flocked to big cities like New York and LA to find work. Now that remote work has become more normalized, talent has dispersed and people are finding work all over the country.Making Connections:With Daniel’s help, Kim was able to connect with agencies and contractors and make the right hires for MAH. The process was streamlined and personable and she enjoyed getting to collaborate with Daniel’s recommendations on some very important projects. Not Excited About AI Kim is not AS excited about AI as some. While she does find it to be a very helpful resource, she is more excited about marketers finding the intersection of brand and culture and using it to develop culturally relevant campaigns. Keeping up with the times can be very difficult but staying culturally relevant is a very unique way that restaurants can connect with their consumers.