Kimi Guglani - Marketing Global Cybersecurity giant Trend Micro across India and SAARC

Send us Fan MailIn this Mediacast episode, Kimi Guglani, Director of Marketing for India and SAARC at Trend Micro, is in conversation with show host Pavan R Chawla, and shares invaluable insights on marketing in cybersecurity. She emphasizes adaptability, customer insights, and leveraging next-gen technologies like AI and data analytics for impactful, data-driven strategies.Kimi discusses her career journey from Panipat to marketing leadership roles across Dassault Systems, Winmagic, and now nearly six years with Trend Micro. She highlights the company’s 30+ years of global cybersecurity expertise, tailored solutions for industries like banking, healthcare, and government, and its dynamic campaigns like the Risk to Resilience World Tour and Hashtag Trending Tuesdays.Key takeaways include:Cybersecurity Solutions: Trend Micro’s approach to addressing threats like ransomware and malware through innovation and research.Customer Engagement: Personalizing marketing to align with buyer journeys across sectors.Reputation Management: Transparent communication, thought leadership, and employee-driven brand advocacy.Internal Culture: Empowering employees as brand ambassadors to enhance credibility.Join us as Kimi explains how Trend Micro remains a leader in the ever-evolving digital landscape, offering practical advice on marketing, innovation, and relationship-building for sustained success in cybersecurity.We have two podcast series: MediaCast,  and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this:First, follow us on Facebook,  Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit.Subscribe to the podcast - Apple Podcasts / Spotify / Amazon Prime.Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms. Thanks for your time.