Kindness is Empathy in Action | Behind the Scenes of Kind Cotton with co-founder Kevin Johnstone

Welcome to a special episode of the Kindness Is podcast! In this unique installment, our host, Kaitlin Johnstone, co-founder of Kind Cotton, sits down with her husband, Kevin Johnstone, to dive into the true meaning of kindness and explore the day-to-day operations of their socially-conscious business. Join them as they discuss their journey, values, favorite books, and what kindness means to them personally. Discover how empathy fuels their actions in both life and business, and gain insight into the dynamic partnership that drives Kind Cotton's mission. Don't miss this heartfelt and enlightening conversation between two individuals committed to making the world a better place, one act of *true* kindness at a time.Full TranscriptQUOTES"I do remember a scene in my mind of you walking in from the garage in Florida into our kitchen and talking about a business idea that I think turned into Kind Cotton.""If you just took me tomorrow and said, start a business, it is so overwhelming. ""Even knowing all the stuff that you know, even just trying to repeat what we've done would be incredibly challenging.""Start moving in a direction and little by little, you just take it step by step and learn as you go and trial and error, trial and error nonstop. And that's kind of how it grows and how it works out.""I think a lot of people just get an idea in their head and worry too much about the idea and making it perfect""Moving in any direction is better than not moving at all. Even if it's completely wrong. You can always change and adapt, and you learn.""The growth you get from learning from your mistakes is so much more valuable than just thinking and not doing anything.""What's your biggest struggle with Kind Cotton?""It's always just been something we've wanted to do on our own. ""There's something really special about the fact that it's all ours.""The bigger you get, the more stressful it gets""It's definitely worth outsourcing the things that are taking away from your creative energy""I didn't want to commit to it where someone more aggressive entrepreneurially would have done that probably years ago.""I think there's some relationships somehow where people can make it work because they're not that passionate about their personal beliefs. But you especially, and you've made me passionate about it too. I can't imagine not aligning with you on that. ""It's important to be you can connect with your customers more if you are passionate one way or another on what it is you're speaking about and putting out there. ""I care about all people, want there to be a safer world for our daughter and a better world for our daughter and want her to be a great person to others and more accepting of others and welcoming of others""Now is not a time to remain silent in whatever it is that you are passionate about.""I think it's about damn time that more men such as yourself speak to their family, speak to their friends""Kindness is empathy in action.""It's one thing to just be able to feel something or see something from someone else's perspective, but then doing something to help that or change that is important. And this true kindness to me."Connect with us on social media:Kind Cotton InstagramKind Cotton TikTok