Kindness Warriors: Lara Chrystal of Matchstick Marketing

Lara Chrystal is a human ray of sunshine & a can of alcohol-free brewski waiting to be chug-a-lugged. Every time I speak to her I walk away from our conversation feeling smarter & more inspired than I was going into it. It's been a year since we last recorded a podcast together & the timing for this conversation couldn't be better. Lara has just released a book called "Make Your $hit Look Good" that has blown me away with its contributors (I am grateful to be amongst them) & its mana. Aimed at small brands, creators, artists, & people who give a damn - this conversation, much like the book, is powerhouse fun. Enjoy!