King Kong Apparel: Selling 60,000+ Gym Bags on Shopify

Stefan Gehrig, a former Research Scientist, started King Kong Apparel in 2011 when he was heavily involved in the still-niche sport of CrossFit. Since then, starting with a single (relatively crappy) gym bag he has scaled to a Shopify Plus store that sells tens of thousands of bags, backpacks and meal prep bags per year.We talk:How they built a community of brand evangelistsWhat they'd do differently starting overThe most underestimated component of successHow their quizOh, and you'll never guess where they got their mascot from. It's wild.King Kong bags are widely known for their toughness, durability and functionally and have grown with the sport of CrossFit, and branched out into other fitness markets.Links MentionedKing Kong ApparelThe 4-Hour Workweek (For the two of you haven't read it yet)Pickzen - Quiz AppNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.SponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code PODCAST20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta Manager