King of Distribution: How to Get Your Content Seen by the Right People - Ross Simmonds

Ross Simmonds is a leader in content marketing and today he breaks down what we need to do to be seen after we hit publish.Ross Simmonds is a leading voice in B2B marketing, widely known as the king of distribution. He is the founder of Foundation and Distribution.ai and is a bestselling author of Create Once, Distribute Forever.Today Ross will cover:🔹Putting aside doubt to pursue your dreams🔹How to experiment to move your business forward🔹Putting out value out in the world🔹Good content is the bare minimum🔹How distribution gets your content to the right people🔹Learning from people further along than you🕒 Timestamps00:00:00 Introduction00:02:04 Ross’ background00:04:00 Overcoming doubts00:07:39 Growing Foundation00:10:17 Being aware of trends00:11:29 Marketing advice for new entrepreneurs00:18:20 Content and distribution00:26:45 Balance between creating content and distribution00:28:00 Re-purposing old content00:30:33 Knowing if content is good00:36:40 Analyzing data00:41:06 What is Ross excited about00:47:22 Experimenting as an entrepreneur00:52:03 Lessons learned from building software00:55:24 Striving for excellence01:00:24 Investing in startups01:02:20 What’s next for Ross01:05:01 Advice for new entrepreneurs