Kip Knight: Why CMO’s Should Learn Finance

Episode 15 - A CMO Confidential Interview with Kip Knight. The founder of CMO Coaches, former CMO of Taco Bell, and President of H&R Block’s US business, joins the show for a second time as we switch formats and have him lead a 2-way dialogue following up on our "Why the Short Shelf Life of CMO's" session. We discuss marketing as “the offense” of the company, how to be “an optimist with objectivity,” the obligation of marketers to translate their budgets into sales and profit, the Marketing CFO position, and “the difference between a promise and a trend.” Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode metadata supplied by the publisher feed · Published Apr 24, 2023

Embed this episode

Attribution link and audio player

NOW PLAYING

Kip Knight: Why CMO’s Should Learn Finance

0:00 37:59

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Airlines Confidential Podcast Scott McCartney Hosted by Scott McCartney, Fmr. Travel Editor/"Middle Seat" Columnist for The Wall Street Journal. Top Stories, C-Suite Guests, Listener Q's. The Leading Podcast Reaching Travel Industry Insiders, Frequent Flyers, & Aviation Geeks. Created by & Dedicated to Ben Baldanza. Le Podcast du Marketing - stratégie digitale, marketing digital, CMO, persona, emailing, inbound marketing, webinaire, lead magnet, branding Estelle Ballot Avec le Podcast du Marketing, Estelle Ballot aide des hommes et surtout des femmes à développer leur activité pour être maître de leurs choix et travailler où, quand, et comme elles le veulent. En plus de mini-cours de marketing et de stratégie détaillées étape par étape, chaque épisode est construit de façon à vous permettre de mettre en place des actions immédiatement, et obtenir des résultats concrets. Le Podcast du Marketing est dédié aux femmes entrepreneurs (aka entrepreneuses) qui souhaitent profiter des conseils d’une spécialiste du marketing digital qui saura leur expliquer simplement quoi faire pas à pas. Que vous lanciez votre site web ou que vous ayez déjà une société prospère, apprenez les dernières techniques SEO, découvrez comment utiliser les réseaux sociaux (Linkedin, Pinterest, Instagram, Facebook, Tik Tok), construire votre base email, augmenter votre taux de conversion et toutes les tactiques marketings qui fonctionnent.Mon objectif est de vous montrer que le mar

Frequently Asked Questions

How long is this episode of CMO Confidential?

This episode is 37 minutes long.

When was this CMO Confidential episode published?

This episode was published on April 24, 2023.

Can I download this CMO Confidential episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!