Kira Jackson, Head Of Partnerships At RX3 Growth Partners: Bridging The Gap Between Marketing & Venture Capital

Kira Jackson is a highly successful investor and Head of Partnerships at RX3 Growth Partners, the consumer-centric Growth Equity firm co-founded by Aaron Rodgers. She’s also killing it on TikTok where she shares all her insight about brand strategy and consumer investing.  In our conversation, Kira talks about her transition from public relations to private equity and what her day-to-day looks like on the value-add team. She shares the tools that help her sell her vision and articulate it in a quantitative way, which helps bridge the gap between marketing and investors. Plus, Kira highlights her tips for influencers who want to start a brand and raise capital for it.  IN THIS EPISODE, WE TALK ABOUT: The best way to start developing content and finding your niche  What sparked Kira’s interest in the venture capital world  Why Kira believes that value-add investing and differentiated capital are more important now than ever before  Where you can really leverage talent and have it impact the bottom line Taking the temperature on how VCs feel about influencer-backed brands  RESOURCES Lemon8 App  Semrush  Spate  Lefty  Ren  Learn more about Be Social Group CREATORS MENTIONED  @katiewelch  @orenmeetsworld  @maggiesellers_  @clothesconscience @chamberlaincoffee   CONNECT WITH KIRA Follow Kira on Instagram: @kiramackenzie Follow Kira on TikTok: @kiramackenz  Learn more about RX3 Growth Partners: rx3growthpartners.com CONNECT WITH ALI Follow me on Instagram: @aligrant Follow me on TikTok: @aligrnt  CONNECT WITH JESS Follow me on Instagram: @jessyoowould Follow me on TikTok: @jessyoowould