EPISODE · Jul 24, 2025 · 8 MIN
Kira Macleod-Finke from The Body Shop Australia | #540
from Add To Cart: Australia’s eCommerce Show · host Nathan Bush
Kira Macleod-Finke is the Head of Direct-to-Consumer at The Body Shop Australia, with previous roles across iconic retail brands including T2, Country Road, Trenery, and Jeanswest. She’s led major digital transformation initiatives, including a fast-tracked Shopify replatform and a full restructure of the DTC team to unite online and in-store.In this episode, we cover:How her team is making the most of “playtime” post-Shopify replatformThe tech she relies on, including noise-cancelling headphones and Claude AIWhat a 400kg backyard smoker taught her about teamwork and persistenceHow podcasts like Nudge and Add To Cart have shaped her leadership approachThis episode was brought to you by ShippitCheck Kira’s main ATC episode hereConnect with Kira Macleod-FinkeExplore The Body Shop AustraliaSubscribe to the Add To Cart newsletter SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community
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Kira Macleod-Finke is the Head of Direct-to-Consumer at The Body Shop Australia, with previous roles across iconic retail brands including T2, Country Road, Trenery, and Jeanswest. She’s led major digital transformation initiatives, including a fast-tracked Shopify replatform and a full restructure of the DTC team to unite online and in-store. In this episode, we cover: How her team is making the most of “playtime” post-Shopify replatformThe tech she relies on, including noise-cancelling head...
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Kira Macleod-Finke from The Body Shop Australia | #540
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