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Kira Macleod-Finke from The Body Shop Australia | #540 episode artwork

EPISODE · Jul 24, 2025 · 8 MIN

Kira Macleod-Finke from The Body Shop Australia | #540

from Add To Cart: Australia’s eCommerce Show · host Nathan Bush

Kira Macleod-Finke is the Head of Direct-to-Consumer at The Body Shop Australia, with previous roles across iconic retail brands including T2, Country Road, Trenery, and Jeanswest. She’s led major digital transformation initiatives, including a fast-tracked Shopify replatform and a full restructure of the DTC team to unite online and in-store.In this episode, we cover:How her team is making the most of “playtime” post-Shopify replatformThe tech she relies on, including noise-cancelling headphones and Claude AIWhat a 400kg backyard smoker taught her about teamwork and persistenceHow podcasts like Nudge and Add To Cart have shaped her leadership approachThis episode was brought to you by ShippitCheck Kira’s main ATC episode hereConnect with Kira Macleod-FinkeExplore The Body Shop AustraliaSubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community 

What this episode covers

Kira Macleod-Finke is the Head of Direct-to-Consumer at The Body Shop Australia, with previous roles across iconic retail brands including T2, Country Road, Trenery, and Jeanswest. She’s led major digital transformation initiatives, including a fast-tracked Shopify replatform and a full restructure of the DTC team to unite online and in-store. In this episode, we cover: How her team is making the most of “playtime” post-Shopify replatformThe tech she relies on, including noise-cancelling head...

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Kira Macleod-Finke from The Body Shop Australia | #540

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Frequently Asked Questions

How long is this episode of Add To Cart: Australia’s eCommerce Show?

This episode is 8 minutes long.

When was this Add To Cart: Australia’s eCommerce Show episode published?

This episode was published on July 24, 2025.

What is this episode about?

Kira Macleod-Finke is the Head of Direct-to-Consumer at The Body Shop Australia, with previous roles across iconic retail brands including T2, Country Road, Trenery, and Jeanswest. She’s led major digital transformation initiatives, including a...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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