Kirk Mastin | How to Simplify Your Photography Business

Kirk started out in photojournalism, but then the entire print industry went digital. Day rates dropped and Kirk needed another option so he decided to try wedding photography. Determined to make it something he enjoyed, Kirk's wedding photography became a hybrid of photojournalism and fine art. After years of running a wildly successful wedding photography business, Kirk started Mastin Labs where he develops incredible tools to merge consistency and depth of film with the speed and ease of digital photography. I had the chance to talk to Kirk about the art of simplifying — in our photography, gear, marketing, and overall approach to business.