EPISODE · Sep 19, 2017 · 16 MIN
Kirsten Green, founder, Forerunner Ventures (Code Commerce 2017)
from Recode Replay · host Recode
Forerunner Ventures founder Kirsten Green talks about the blurring line between brands and retailers. She traces the history of shopping stores, malls and online, arguing that consumers today want to know more about brands, inviting them to enter their lives like a human relationship. Green also notes that the era of "you are what you own" is over and we've now entered the era of "you are what you experience." Learn more about your ad choices. Visit podcastchoices.com/adchoices
What this episode covers
Forerunner Ventures founder Kirsten Green talks about the blurring line between brands and retailers. She traces the history of shopping stores, malls and online, arguing that consumers today want to know more about brands, inviting them to enter their lives like a human relationship. Green also notes that the era of "you are what you own" is over and we've now entered the era of "you are what you experience." Learn more about your ad choices. Visit podcastchoices.com/adchoices
NOW PLAYING
Kirsten Green, founder, Forerunner Ventures (Code Commerce 2017)
No transcript for this episode yet
Similar Episodes
Jul 18, 2026 ·22m
Jul 17, 2026 ·87m
Jul 17, 2026 ·5m
Jul 16, 2026 ·86m
Jul 16, 2026 ·4m
Jul 15, 2026 ·86m