Kirsty Coates, Founder of Beetl Skincare: The Natural Baby Skincare Brand Born from One Mum's Eczema Mission

In this episode of Behind the Fold, I speak with Kirsty Coates, founder of Beetl, a skincare brand born from one mother's search for a real solution to her child's skin. What began in the overwhelm of early motherhood has grown into a brand built on trust, intention, and personal experience. Kirsty shares the reality of building a product-based business while raising a family, staying in corporate for years, and learning to back herself along the way. What we dive into: 02:36 – The breaking point that led Kirsty to create her own solution for her daughter's skin 04:08 – The practical decision that proved she was backing herself 06:03 – Leaving corporate after years of growing the brand, and the life events that shifted her priorities 09:37 – Why product effectiveness and trust became non-negotiable from day one 17:21 – What the early, scrappy stages of building the brand actually looked like 23:36 – Overcoming self doubt, building confidence, and learning to trust her own decisions Share this with someone who has been sitting on an idea or navigating a transition into something new. Connect with Kirsty: Instagram: instagram.com/kirst_coates/ Beetl Skin Care:: instagram.com/beetlskincare/ Let's Connect! Instagram @RachelleSaevil Saevil Row Branding Agency - Website LinkedIn Saevil Row - Youtube Want to launch a podcast or need your podcast edited? I work with The Social Snippet https://thesocialsnippet.com, and you can get $500 off your launch or 10% off your services by using the code RACHELLE!