Kiss, Bow, or Shake Hands: Why the "Golden Rule" fails in international business (Morrison & Conaway)

We are taught the Golden Rule: "Treat others the way you would want to be treated." But in international business, this is a recipe for disaster. If you treat a Japanese client the way a New Yorker wants to be treated (direct, fast, informal), you will lose the deal before you even sit down.In today's 5-minute briefing on the definitive guide to global etiquette, "Kiss, Bow, or Shake Hands," we explore the concept of Cultural Intelligence (CQ).Discover why "common sense" isn't common—it's cultural—and why knowing whether your counterpart values a contract or a relationship is the difference between a handshake and a closed door.Become a supporter of this podcast: https://www.spreaker.com/podcast/momentum-your-daily-edge-in-leadership--6706012/support.Enjoyed this 5-minute briefing?The full, 20-minute deep dive on this book is waiting for you in our premium feed.Unlock the masterclass to get every key lesson, framework, and actionable insight.🚀 Subscribe to Momentum Premium here!