Kitchen Side: Learnings from Publishing 100 Podcast Episodes and How We Landed in the Top 10% of Spotify Podcasts

Podcasting has become an increasingly popular medium for people and companies to share their thoughts, ideas, and stories with a global audience. With the rise of platforms like Spotify, Apple Podcasts, and Google Podcasts, it has become easier than ever to create and distribute your own podcast. However, producing a podcast that is engaging, informative, and professionally crafted requires more than just recording your voice and hitting the upload button.In this brand new episode, we are joined by our Growth Content Marketer, Karissa Barcelo, to discuss in length and depth, the process of podcast production. Throughout the episode, Karissa shares invaluable lessons on how to identify a suitable guest, prepare for the podcast interview, and the process of publishing the episode. Whether you're a seasoned podcaster or just starting out, this guide will provide you with the tools and tips you need to produce high-quality podcasts that keep your audience coming back for more.TopicsAchieving Results on SpotifyProduction Experience in Podcasting Unique Podcasting Styles of the Three Omniscient Digital Co-founders Conducting a Podcast Interview ResearchPre-podcast-interview Preparation The Most Difficult Part of Podcast Production New and Creative Podcast Production Ideas Embracing different formats of podcastsBuilding Skills through Podcasting Tips for Starting a PodcastShow Links Connect with Karissa Barcelo on LinkedIn, Instagram, and FacebookConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automation, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/