Klaudyna Johnstone: Behavioural secrets, AI for pathology, working in scaleups, and localising campaigns for global success

Life, Science, and Marketing Podcast: Episode 1Guest: Klaudyna Johnstone, Marketing Director at Source BioscienceKlaudyna's Background:Degree in genetics, MRes in biomedicinePrevious roles in marketing at startups and scaleups like Expedeon, Sphere Fluidics, CamerusPassionate about the intersection of life science and businessKey Discussion Points:Klaudyna's career journey from science into marketingChallenges and learnings from working in scaleupsKlaudyna's passion for HIIT and staying activeDigital pathology and the role of AI in healthcareApplying behavioural science principles to improve marketing effectivenessLocalising global campaigns for different geographies and audiencesThe importance of continuous learning and development as a marketerKey Quotes:"Working in scale-ups provides the perfect balance between a blank page startup environment and a structured organisation.""AI isn't necessarily making the diagnosis itself but streamlining the process.""Behavioral science in marketing isn’t about reinventing the wheel. It’s about understanding human psychology to improve the effectiveness of your strategies.""The effectiveness of these techniques can vary depending on your specific situation and audience, so testing and refining is key.""My biggest piece of advice would be to never stop learning."