Klaus Schlimm with Countryman Coatings

On this episode of The Brand Herald, Landon welcomes back his first-ever repeat guest, Klaus Schlimm. Klaus, formerly the VP of Marketing at Progressive Materials, has stepped into a new role as the President of Countryman Coatings. The conversation explores Klaus's transition from the commercial roofing world to the DIY and residential market, highlighting the unique challenges and rewards of building a brand from the ground up.The discussion focuses heavily on the importance of authentic brand building and customer education. Klaus shares his vision for Countryman Coatings not just as a product manufacturer, but as a "roof coating encyclopedia" that provides DIYers with the resources and customer service they need to succeed. From the role of high-quality merch in building reputation to the strategy of "bending the brand" to stand out at trade shows, this episode offers practical insights for any entrepreneur looking to cultivate a loyal community and an enduring brand.Chapters00:02 Landon introduces Klaus Schlimm, the first repeat guest.02:28 Klaus discusses his background in sales and marketing.04:10 Transitioning to the role of President at Countryman Coatings.05:40 Understanding the niche market of residential roof coatings.09:53 Building an "encyclopedia" of resources for DIY customers.11:44 The story and values behind the Countryman brand.12:39 Why high-quality merch is vital for brand reputation.17:32 Standing out at trade shows by "bending the brand".24:47 Shifting from commercial to consumer-focused digital marketing strategies.27:19 Klaus’s advice for entrepreneurs starting a new venture.Resources:Klaus Schlimm LinkedInCountryman Coatings LinkedIn