Kleiderly’s Alina Bassi on running a purpose-driven startup and building a circular fashion industry

Send a textOur guest today isn’t afraid of challenges. She founded a startup to take on not one, but two sustainability problems. Alina Bassi is Founder and CEO of Kleiderly, a Berlin-based startup that aims to reduce the fashion footprint and the usage of oil based plastic by replacing it with its patent-pending sustainable plastic alternative. She’s a Google for Startups Female Founder alumni, she recently joined the Forbes 30 under 30 and holds a Masters in Chemical Engineering. She’s converted coffee into biofuel, and she just launched Tech in Color. We talk about Kleiderly’s business model, her approach to prioritization, the metrics she uses to measure progress, and what’s the future of the fashion industry. We talk about:Why Alina decided to launch Kleiderly and what it's all aboutKleiderly's supply chainKeiderly's target and customer acquisition strategy The impact of the circular economy on fashion brands Kleiderly's current production operations and future plansAlina's funding strategy and the challenges she's facedAlina’s experience in going from zero to 7 employees How putting your team members in the deep end can be a great path to growthHow Alina prioritizes and set goals to align her team and drive progressWhat metrics she uses to measure successAlina's view on what is missing for us to accelerate the change towards a more sustainable worldAlina's experience as a female founder and how the Google Female Founder Program helped herAnd moreFor detailed show notes and relevant links, visit www.stunandawe.com If you want to accelerate traction, hit the growth stage, and upgrade your scaling skills, check out our Growth Leap online course. It’s a step-by-step guide to design your tech startup for high performance and impact. It’s packed with actionable and proven frameworks and tools to improve your startups performance, from better customer acquisition to clear prioritization and more productive meetings.Learn more here: https://growth.stunandawe.com/course Support the show Do you have a question you'd like me to answer on the podcast or feedback to share? Leave me a message here. You'll find all the show notes, transcripts, and past guests at stunandawe.com Up your growth game with our hands-on Growth Marketing Course For inquiries about sponsoring the podcast, email [email protected]. Support the show on Patreon Follow us: LinkedIn Twitter