KLM Krijgt Nieuwe Naam: Marketingblunder Of Meesterzet? - #035

from De Marketing Bril · host Gijs van der Spek en Alex de Winter

KLM, Voor veel Nederlanders niet zomaar een vliegtuigmaatschappij, maar een stuk nationale trots.Maar sinds de fusie met Air France brokkelt de identiteit van het bedrijf stukje bij beetje af.En nu zet topman Ben Smith de volgende stap: Air France-KLM krijgt een nieuwe naam — 'the Blue Group'.Wordt de zwaan straks een eendOf is dit juist de broodnodige zet die Air France-KLM de ruimte geeft om hun imperium uit te breiden en mee te spelen op het wereldtoneel?Welkom bij De Marketing Bril.

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This episode was published on May 25, 2026.

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