Knit Out’s Turkish Blueprint: Rollic Games scaling puzzle games Like a PRO

We unpack KnitOut by Rollic, a surprising hit blending simple, relaxing puzzle mechanics with clever monetization and UA execution. Underneath the soothing yarn is a sophisticated, scalable system that echoes the Turkish studio’s proven blueprint. KnitOut is already generating $ 60,000 daily revenue and 20,000 downloads a day, with the US accounting for sixty percent of revenue and CPIs exceeding $10. What’s inside:Core Gameplay: Addictive bench mechanic, yarn “block jam” puzzle core, and highly satisfying ASMR touches. Monetization: Interstitials start after level sixteen or eighteen. First rewarded ad comes with an upsell to “remove ads” IAP. No banners. Creative StrategyBlueprint for Hits: Rollic’s process is all about finding a sticky core, tuning every curve, scaling hard, and only adding events or meta once retention and monetization benchmarks are proven. Hundreds of prototypes feed the pipeline, but only a handful get to scale.Key Takeaway:KnitOut looks simple, but it is a masterclass in “build core first, polish to perfection, then scale with data.” The Turkish blueprint continues to win, even as clones flood the market.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.https://www.vibe.co/---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor, FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Youtube: https://youtu.be/o22Ky7sGWqsJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction and Game Overview04:27 Gameplay Mechanics and Strategy07:25 Game Difficulty and Progression10:27 Monetization Strategies and User Engagement13:23 Comparative Analysis with Other Games16:33 Development Insights and Future Prospects21:45 Understanding Game Monetization Strategies25:30 Analyzing Game Performance Metrics29:25 The Shift in Ad Revenue Dynamics33:46 Creative Strategies in Game Marketing38:06 The Importance of Creative Length in Ads---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - [email protected]