Knot Your Average Craft: Joette's Macrame Journey
from THE POLKAROS POTCAST Hosted by polkaros
Welcome to another episode of The Polkaros Potcast! In this episode, we have a special guest, Joette from Knoette, who is a skilled macramé maker. Join us as Joette shares her inspiring journey of discovering macrame and turning her passion into a thriving business. Joette talks about how she started macramé during a challenging time in her life and how it became a therapeutic and creative outlet for her. She explains the basics of macramé, the different types of knots, and the variety of beautiful and functional items one can create with this craft. We also discuss the business side of macramé, from starting out on platforms like Carousell to building a brand on Instagram and launching a website. Joette shares her experiences conducting workshops and the joy she finds in teaching others this meditative art form. We also delved into Joette's plans for new projects, including market-friendly tote bags and thoughtful Teacher's Day gifts. She also offers insights into handling custom orders and the importance of balancing creativity with business acumen. To wrap things up, we pose a fun question to Joette about what craft she would bring to a deserted island, and her answer is both practical and clever. Tune in to discover the world of macramé and be inspired by Joette's story! Watch this episode on our Patreon! https://www.patreon.com/polkaros Follow Knoette (Joette)! https://www.instagram.com/knoette.co/ https://www.knoette.com You can also listen to our Potcast on Spotify: https://open.spotify.com/show/6UbTy64O7GNcCRPhKHWmEG?si=713a65f766874dee Apple Podcast: https://podcasts.apple.com/sg/podcast/the-polkaros-potcast/id1707979552 Podbean: https://polkaros.podbean.com Polkaros Shop & Ceramic Workshops https://polkaros.com More Polkaros! https://www.instagram.com/polkaros/ https://www.facebook.com/polkaros
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Chapters
- 0:08 Introduction
- 0:25 Joette’s Macrame Journey
- 0:38 Exploring Different Crafts
- 2:01 Motivation Behind Starting Macrame
- 3:44 Definition of Macrame
- 4:13 Variety of Knots in Macrame
- 5:13 The Art of Knotting
- 5:41 Therapeutic Benefits of Macrame
- 9:28 Transition to Lifestyle Products
- 10:36 Transition to a Business
- 12:57 Pricing Challenges in a Niche Market
- 15:55 The Challenge of Planning and Purchasing Materials
- 18:02 Importance of Consistency on Instagram
- 18:48 Establishing a Direct Sales Platform
- 19:09 Shifting Sales Focus to Website
- 19:20 Attracting Customers through Online Presence
- 20:34 Balancing Craft and Workshop Interactions
- 24:25 Challenges in Charging for Workshops
- 26:10 The Struggle of Pricing Handmade Crafts
- 31:20 Challenges of Mass Production and Copying
- 34:43 Participation in Craft Markets
- 36:51 Creating Christmas Crafts
- 37:53 Challenges of Workshop Tailoring
- 41:19 Balancing Education and Workshop Expectations
- 44:26 Deserted Island Craft Preference
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