"Know When To Make A Change" The Inventive Journey Podcast For Entrepreneurs w/ Ray McKenzie

One we are boot-strapped so we are trying to get the most out of every dollar that we can get in the business. For us, we are always trying to look at different ways to market, sell and attract leads. We do the things that we can get the most out of every dollar that we can. We started initially with a digital marketing campaign but our messaging was incorrect. We had to change that. We had to pivot. We had to stop that and come back and move forward. Now we have started putting together some of these sales and marketing items with the right messaging to attract customers. We are getting a great response. We are getting a lot of leads, a lot of meetings, and a lot of feedback. More usage of the product helps us improve what we are doing. It's moving in the right direction.