Know which rules to break, with MTV co-founder Tom Freston episode artwork

EPISODE · Aug 13, 2026 · 31 MIN

Know which rules to break, with MTV co-founder Tom Freston

from Masters of Scale

Tom Freston is a cofounder of MTV and former CEO of Viacom. He joined host Jeff Berman to dig into the wild stories and meaningful lessons from his life as an unconventional corporate leader. Freston reveals how MTV’s audience-first mentality and “subway car” approach to hiring helped the network scale into a cultural icon. Tom’s memoir is Unplugged: https://www.simonandschuster.com/books/Unplugged/Tom-Freston/9781668089798See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode metadata supplied by the publisher feed · Published Aug 13, 2026

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Know which rules to break, with MTV co-founder Tom Freston

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