Know Your Core Values: Build a Business That's Truly You | Episode 84

Send us Fan MailKnow Your Core Values: Build a Business That's Truly You | Episode 84.Link to The Showbiz Side Hustle Handbook: https://ln-k.me/clGQHow do you build a business that truly reflects who you are? In this solo episode, Nicole Louise Geddes breaks down the difference between aspirational values and core values, and explains why understanding yours is the foundation for everything from your personal brand to your marketing and your ideal client.Nicole shares her own core values for both Manic Stage Productions (professionalism, creativity, collaboration, uniqueness, versatility) and PerformaPreneur (encouraging, optimistic, accessible, valuable, relatable), and walks you through a practical exercise to uncover your own 3-5 core values.In this episode you'll learn:The difference between aspirational values and core valuesWhy your values are the missing link between personal brand, visibility and business growthHow Nicole uses her core values to guide decisions across two businessesA step-by-step brain dump exercise to discover your own core valuesHow one client's testimonial reflected her values back to her word for wordKey Quote:"If you know your values, if you understand where they've come from and where they're taking you, you'll be able to navigate the journey with so much more clarity and ease."This episode is part of a foundation series:Episode 82: Personal BrandEpisode 83: VisibilityEpisode 84: Core Values (this episode)Chapters0:00 Introduction and series recap0:49 Why core values matter for your business1:44 Aspirational values vs core values2:31 What is a core value?2:53 Where core values come from4:14 Your values as an unwavering guide5:08 Core values as words and feelings5:39 Values evolve as you grow7:11 Observe and mirror other people's values8:03 Nicole's core values: Manic Stage Productions9:48 Nicole's core values: PerformaPreneur11:59 Why "relatable" became a new core value13:32 How many values should you have?13:55 The brain dump exercise16:14 The Showbiz Side Hustle Handbook17:16 Client story: values reflected in a testimonial19:20 Bringing personal brand, visibility and values together20:37 Ways to work with Nicole21:03 Next week: Q&A episode21:47 Outro and call to action📕  Buy The Showbiz Side Hustle Handbook: https://ln-k.me/clGQ🎭 Join our community: https://www.facebook.com/groups/Performerpreneur📕  Download our free guide - The Dream Big Workbook!: https://ln-k.me/GKCR🎙️ Listen to the podcast: https://feeds.buzzsprout.com/2386041.rssConnect with Nicole:Facebook: https://www.facebook.com/PerformerpreneurInstagram: https://www.instagram.com/performerpreneurWebsite: https://performerpreneur.co.uk/#ShowbizSideHustle #PerformerBusiness #CreativeEntrepreneur #performerpreneur