Four Questions Every Leadership Team Should Ask Its Customers

Send us Fan MailMost companies understand that customer feedback matters. Far fewer have a consistent method for gathering it, sharing it and acting upon it.The 4Q Conversation provides a simple framework for keeping a leadership team connected to its customers, competitors and changing marketplace.The four questions are:How are you doing?What is happening in your industry, region or marketplace?What are you hearing about our competitors?How are we doing?In this solo episode, Peter Boolkah uses the story of IBM’s historic turnaround to illustrate what can happen when a large organisation becomes internally focused and loses contact with the customers it serves.You’ll discover:Why the health of your customers affects your own futureHow customer conversations reveal emerging market trendsWhy customers can provide valuable competitive intelligenceWhat honest feedback tells you about your serviceWhy leadership teams are sometimes afraid to ask how they are performingHow positive feedback can reinforce what the team is doing wellWhy collecting information without acting on it achieves nothingHow to turn customer insight into decisions and positive changeWhy customer intelligence should not remain solely with the founderThe value is not in asking the questions once. It comes from creating a leadership rhythm that continually gathers information, shares what has been learned and closes the loop with action.CONNECT WITH PETER BOOLKAHWebsite: https://www.boolkah.comLinkedIn: https://www.linkedin.com/in/boolkahInstagram: https://www.instagram.com/pboolkah/Facebook: https://www.facebook.com/BoolkahX: https://twitter.com/boolkahABOUT PETER BOOLKAHPeter Boolkah is a business coach, author and speaker who has spent more than 20 years helping business owners build stronger, more valuable businesses that do not depend on them for everything.He is the creator of The Hamster Wheel Trap® and author of Your Business Sucks: Build a Business That Works Without Destroying Your Life.Peter works with founders and leadership teams on the issues that ultimately determine whether a business creates freedom or becomes another job: leadership, founder dependency, people, profit, execution, scaling, exit readiness and enterprise value.His approach is direct, practical and built around one simple question:Do you own the business, or does the business own you?Learn more at https://www.boolkah.com